BE A BIG FISH IN A LITTLE POND!
Players International Management (PIM)
is a boutique marketing/consulting firm with over 50 years of combined experience
in marketing resorts and hotels to the affluent tennis fan. Because of
our experience, we have carved a unique niche in the resort/hotel
Let PIM facilitate your marketing efforts by reaching out to your demographic through strategic and creative promotions, as well as negotiate marketing & partnership proposals via the following:
- Events - ATP World Tour Events, WTA Tour Events, USTA National Junior Tennis Championships, USTA Sections & Tennis Leagues, Exhibitions, and more!
Media - Targeted Regional Magazines & Tennis Organizations (i.e. ALTA Net News, USTA, USPTA, Florida Tennis Magazine, Tennis Week)
Casual Player - Participants at any of the 17 USTA sections in the United States (USTA members, Non-USTA members, Men's & Women's Private Leagues, Senior Leagues)
WHY TARGET THE TENNIS ENTHUSIAST?
Amongst traditional sports, tennis is the dominant leader in adult
& junior participation with a 30.6% rise since 2000. Compare to: Golf: 2.4%, Baseball: 1.3%, Fishing: 4%, Basketball: -1%
Over 77 million tennis enthusiasts in America
More than 665,000 United States Tennis Association members
Over 92 million Americas watched part of the 2010 US Open on television
Spectators: Male 55% Female 45%
30.1 million tennis participants in the U.S
46% of tennis participants household income: $75,000+
75% of tennis participants have a high school degree
(statistics gathered from the 2010 PAC Tennis Participation Report)